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Merchandising Matters by Jennifer Albaugh

Merchandising Matters by Jennifer Albaugh

$ 59.95

Jennifer Albaugh shoots straight from the hip and talks about the when, where, why, and “WOW!” of effective merchandising, bringing you thirteen years of tried and tested strategies for creating a unique shopping environment in your quilt shop.


  • Creating a unique identity
  • Basic merchandising principles
  • Elements of dynamic displays
  • Catching the impulse buy
  • Making the most of your samples
  • Merchandising before markdowns
  • Plus more...

Having the right product, at the right time, at the right price, and displayed in the right way doesn’t really have a set equation, in fact, most of the time it’s a guessing game.

The only rule that matters is that your merchandise must sell, and to sell merchandise you must create excitement and a real shopping experience in your shop.

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