GA4 Simplified: What Actually Matters – What’s Driving Conversions

GA4 Simplified: What Actually Matters – What’s Driving Conversions

Monday, February 16, 2026
10:00am pacific 

With Kimberly Nichols, Owner and Senior Sewthority at Thimble Bin

Discover what’s really driving your online sales.
In this second session, you’ll learn how to track and measure the actions that lead directly to revenue—from “Add to Cart” to “Purchase.” We’ll show you how to uncover your top-performing products, campaigns, and marketing channels—so you can invest your time and budget where they truly pay off.

You’ll learn how to:

• Define meaningful conversions like purchases, signups, and contact forms.

• Spot where shoppers abandon checkout and improve the buying experience.

• Connect the dots between ads, emails, and social posts that drive real sales.

• Measure conversion rates, revenue per user, and average order value.

Includes: Dummy-Proof Tracking Link Builder for GA4 – create clear, consistent tracking links to improve campaign reporting.

60-minute interactive Zoom Webinar
Replay available for all registered attendees

Brought to you by The Fabric Shop Network!

...the trade organization for independent quilt and fabric shopowners and design studios

Our goal is to help qualified business owners grow, succeed, prosper, and enjoy business to the fullest. We strive to provide the most complete, comprehensive, and detailed source of business information available within the fabric retailing industry. Visit us at fabshopnet.com.

* Please note that the live session will be recorded. By attending the live webinar session, you are consenting to the recording and further distribution of the recording by FSN.