GA4 Simplified: What Actually Matters – Turning Data Into Insights

GA4 Simplified: What Actually Matters – Turning Data Into Insights

Monday, March 16, 2026
10:00am pacific 

With Kimberly Nichols, Owner and Senior Sewthority at Thimble Bin

Turn your GA4 data into smarter marketing and better results.
In this advanced session, we’ll move beyond the basics to create custom reports and funnels that answer your most important business questions. You’ll learn how to use data to understand repeat customers, boost retention, and make confident merchandising decisions.

You’ll learn how to:

• Visualize where customers drop off and why.

• Identify high-value products and customer segments.

• Connect marketing channels to specific product sales.

• Set up alerts and reports that keep you informed in real time.

By the end, you’ll know how to turn insights into action—and data into growth.

Includes: Custom Report Cheat Sheet – your guide to building powerful, shop-specific GA4 reports.

60-minute interactive Zoom Webinar
Replay available for all registered attendees

Brought to you by The Fabric Shop Network!

...the trade organization for independent quilt and fabric shopowners and design studios

Our goal is to help qualified business owners grow, succeed, prosper, and enjoy business to the fullest. We strive to provide the most complete, comprehensive, and detailed source of business information available within the fabric retailing industry. Visit us at fabshopnet.com.

* Please note that the live session will be recorded. By attending the live webinar session, you are consenting to the recording and further distribution of the recording by FSN.