GA4 Simplified: What Actually Matters – Learn the Key Metrics That Matter to Your Shop

GA4 Simplified: What Actually Matters
Learn the Key Metrics That Matter to Your Shop

Monday, January 19, 2026
10:00am pacific 

With Kimberly Nichols, Owner and Senior Sewthority at Thimble Bin

Start making sense of your website data!
In this first session of the GA4 Simplified series, you’ll learn how to read the numbers that actually matter for your quilt or fabric shop. We’ll explore the GA4 interface step-by-step—helping you see who’s visiting your site, where they’re coming from, and what they’re doing once they arrive.

You’ll learn how to:

• Identify your top-performing pages and traffic sources.

• Spot drop-off points that may be costing you sales.

• Understand how customers interact with your shop on desktop vs. mobile.

• Discover which regions your buyers come from to better target promotions.

By the end, you’ll know exactly where to find the data that drives real business results—and feel confident using GA4 to make smarter decisions.

Includes: GA4 Simplified Cheat Sheet – a quick reference guide to the most important features and metrics.

60-minute interactive Zoom Webinar
Replay available for all registered attendees

Brought to you by The Fabric Shop Network!

...the trade organization for independent quilt and fabric shopowners and design studios

Our goal is to help qualified business owners grow, succeed, prosper, and enjoy business to the fullest. We strive to provide the most complete, comprehensive, and detailed source of business information available within the fabric retailing industry. Visit us at fabshopnet.com.

* Please note that the live session will be recorded. By attending the live webinar session, you are consenting to the recording and further distribution of the recording by FSN.